Published: 4 years ago
MBC 2, formerly Channel 2, is a free-to-air 24-hour movie channel owned by the MBC Group. The channel started to broadcast as a satellite TV channel since 2002. During its debut, it broadcasted movies and television programmes subtitled in Arabic, but after the launch of MBC 4 the channel became specialised in movies only.
The channel mostly broadcasts American Hollywood movies but it also seldom features British, Canadian, French, Indian, Chinese and other foreign films. MBC 2 has managed to negotiate long-term deals with the top Hollywood studios, securing first-run right and ensuring a steady flow of the top box-office movies.
MBC 2 will soon broadcast Bollywood movies. It has secured a deal to show 32 Indian movies after its initial broadcast of Jodhaa Akbar, which was a huge success and was appreciated by the public as well as the advertisers. This, however, ended up on MBC Max instead, to make due with tying-in the Bollywood films as part of the dubbed films package so that these films can be watched by the Arab audience as well.
The channel largely targets the Arabic audience, especially young adults, and it manages to have an important popularity among Arab viewers.