Published: 4 years ago
LBC Nagham is a 24 FTA channel that caters for the Arab Youth with music interest. Filling a strategic consumer need gap, LBC Nagham depends on a dual Arabic & English exclusive musical offering. LBC Nagham was able to create and produce its own musical songs and video clips leveraging the LBC mother brand’s reality shows. LBC Nagham has also developed a success story through its capability to switch to a twenty-four hour reality TV channel setting new standards in the reality TV broadcast industry in the Middle East. Programs covered on LBC Nagham: Star Academy Arab World, Miss Lebanon, El Wadi (Arabic version of The Farm), The Perfect Bride, although there was Mission Fashion 2006 & 2007 & 2008, and World Belly Dance Championship.
LBC Nagham is an “interactive” channel. This is being delivered through SMS chat as well as interactive games and thus was able to create a dialogue with the youth.Deliver various specific programmes and offers a variety of entertainment, sports, and news, broadcast live from Lebanon.
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